The main objectives of pricing in a market environment are: maximizing profits, winning the market and creating a favorable economic climate. As a result of the performed analysis the following conclusions are made: 1) the price of drilling equipment and tools acts as one of the main factors of economic management of innovations in the field of exploration drilling; 2) the leading role in the formation of prices for drilling equipment begins to play the consumer value of the product; 3) the price of scientific and technical products depends on the developer, manufacturer and user of new drilling equipment (at present the links of this chain are broken); 4) price formation at each phase of the innovation cycle requires development of a technique, assessing the useful properties of the drilling equipment It is necessary to have a complex methodology of evaluation of the influence of STI achievements on the indicators of a particular geological exploration production.
