Many higher educational institutions introduce into their curricula such new specialization courses as: «Modern Business Rhetoric «Business Communication Culture, «Speech Image of a Professional», «Office Speech Etiquette», «Business Correspondence» etc. These subjects provide the students with the fundamental knowledge of business rhetoric which forms the basis of communication theory and practice. They also enable the students to master practical skills of up-to-date techniques of persuading the opponent by means of words. The department of «Engineering Pedagogics and Business Communication Culture» at Samara State Dailey University in this field and fulfills this in specialized and optional courses for students.
