Crisis of 2008-2009 influenced on the stability of Russian companies. In this connection the problem of business development stability mechanism’s creation became very actual. In the article there is represented the model of gas company’s business development stability mechanism, that is based on the export business-process’ portfolio risk management. This model is based on the theory of portfolio investments and process and risk-management. The aim of the model is to give the instrument of gas company’s export business processes optimization to managers with the idea to reach certain level of the income for the stakeholders with the minimum level of the risk.
In the present moment in Russian and foreign economic science there are many models of business development stability estimation, that are used. These models can’t be used in manager’s operational activity and it doesn’t take into consideration the branch’s specifics of gas industry. It the article there are represented 3 possible models of business development stability and there is made the analysis of advantages and disadvantages of these variants. Also there are made conclusions about the preferred model, that will let to manage the gas company’s stability, that is considered to be the ability of the company to generate incomes for their stakeholders.
Статья посвящена теме использования опыта зарубежных компаний при внедрении стратегии диверсификации региональной газовой компании. Показан анализ опыта ведущих энергетических компаний мира в области диверсификации их бизнеса. Использованы материалы ведущего мирового рейтингового агентства в сфере энергетики «Platts». Выявлены основные мировые тенденции развития энергетического рынка, предложены определенные мероприятия для корректировки стратегии ОАО «Газпром» в рамках северо-западного региона. Предложена модель оценки диверсификации региональной газовой компании.
The article is a research in the field of diversification of a regional gas company (on the example of Peterburgregregiongaz). This study is very relevant, as it allows solving many problems of the organization and implementing one of the strategic initiatives of the company - to create a single energy holding on the territory of St. Petersburg, the Leningrad Region and the Republic of Karelia. In the article devoted to the analysis of processes in the industry, the correctness of the decision to diversify into the electric power industry is proved. The author cites all possible directions of realization of this concept and proves the priority of investments in energy production. Also the directions of diversification into production are identified and analyzed and the results of the preliminary financial and investment analysis of energy production enterprises in the region are given with a preliminary recommendation to choose the direction of mergers and acquisitions for the purpose of business diversification.
The article focuses on the strategic analysis of diversification of a gas company (on the example of the gas distribution organization Peterburgregregiongaz). This topic is very relevant, as it allows solving many problems of the organization. The main directions of diversification of the company are shown: diversification of sales markets, diversification of suppliers, complex diversification of the company in order to create a single energy holding structure. The scheme of the analysis based on the methods of strategic management is presented, which implies the identification of possible directions of diversification. The results of the first stage of research conducted according to this scheme are given, namely, conducting a comprehensive SWOT-analysis, the main trends existing in the market as a whole, as well as in the company itself are revealed.
