The elements of marketing in polish subterranean building industry

Czesław Cyrnek, Marta Sukiennik

Аннотация


Utilization of free production abilities of Polish underground building industry corporations which mainly work for mines could give them a chance for functional activity also outside the mining trade. The use of marketing elements in the conception «5P» seems to be the way to achieve this aim. The matter of Polish mining restructure has a significant influence on underground industry. That is why searching for alternative ready markets for services testified by these corporations should take into account marketing services with plain characteristics of marketing activities. The comparative analysis of investment processes led by technical enterprises of underground building, and by the mines themselves indicates benefits that come from performing duties.

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Литература


Pluta-Olejnik M. Marketing usług. PWE 1994.

Haack A. Polityczne i społeczne aspekty obecnego i perspektyw rozwoju budownictwa tunelowego. Budow¬nictwo Górnicze i Tunelowe, 1/2000.

Cyrnek Cz., Jasiewicz J. «Elementy marketingu w budownictwie podziemnym» Szkoła Ekonomiki i Zarządzania w Górnictwie, Akademia Górniczo-Hutnicza im. Stanisława Staszica, Krynica, 2004.


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